Free startup planning tool
Business Model Canvas Generator
A Business Model Canvas is a one-page strategic planning template that maps out the 9 essential building blocks of any business. Use this free generator to fill in each block, load example templates for inspiration, and export your canvas as a PDF or PNG image — no signup required.
Load a template
Who are your key partners and suppliers?
What key activities does your value proposition require?
What value do you deliver to the customer?
What type of relationship does each segment expect?
For whom are you creating value?
What key resources does your value proposition require?
Through which channels do your segments want to be reached?
What are the most important costs inherent in your business model?
For what value are your customers willing to pay?
How to create a Business Model Canvas
Fill in the 9 building blocks
Start with Value Propositions and Customer Segments, then work outward to channels, revenue, and costs.
Use a template for inspiration
Load an Airbnb, SaaS, or e-commerce example to see how established business models map to the canvas.
Export and share
Download your canvas as a PDF for presentations or a PNG image for sharing with your team.
Frequently asked questions
What is a Business Model Canvas?
A Business Model Canvas is a strategic management tool that lets you describe, design, and analyze your business model on a single page. It was developed by Alexander Osterwalder and consists of 9 building blocks covering customers, value proposition, infrastructure, and finances.
What are the 9 blocks of the Business Model Canvas?
The 9 blocks are: Key Partners, Key Activities, Key Resources, Value Propositions, Customer Relationships, Channels, Customer Segments, Cost Structure, and Revenue Streams. Together they cover every aspect of how a business creates, delivers, and captures value.
How is a Business Model Canvas different from a Lean Canvas?
The Lean Canvas, created by Ash Maurya, replaces Key Partners with Problem, Key Activities with Solution, Key Resources with Key Metrics, and Customer Relationships with Unfair Advantage. It's more focused on startups validating new ideas, while the BMC is broader and works for both new and existing businesses.
When should I use a Business Model Canvas?
Use it when starting a new venture, pivoting an existing business, analyzing competitors, or communicating your strategy to stakeholders. It's especially useful in workshops and brainstorming sessions because the visual format makes complex models easy to discuss.
Can I save and come back to my canvas later?
Yes. This tool automatically saves your work to your browser's local storage. When you return to this page, your canvas will be exactly as you left it. You can also export it as PDF or PNG for offline use.
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