Your roadmap for California

Online store or ecommerce · LLC · solo · no employees

Validate the idea

  1. Filing fees, licenses, and insurance are wasted on an idea nobody pays for. Talk to 10-20 potential customers, check competitors, and try to pre-sell before you register. Score the idea with Idea Score's AI report to see demand, competition, and risks first.

    Cost:
    $0-$50
    Time:
    7-28 days
    Score this idea with Idea Score first

Choose a structure

  1. Recommended: LLC. With partners, employees, or physical products, an LLC keeps business debts and claims away from your personal assets for a modest state fee. A sole proprietorship costs less but offers no liability protection. Pick a corporation only if you plan to raise outside investment.

    Cost:
    $0
    Time:
    1-3 days

Name and register

  1. Your name must be distinguishable from businesses already registered in your state. Also check trademarks and the domain name before you print anything.

    Cost:
    $0
    Time:
    1-2 days
  2. This filing creates your LLC. You'll name a registered agent: a person or company with a physical address in the state who accepts legal mail during business hours. You can be your own registered agent if you meet the state's rules.

    California: Most businesses must pay a minimum $800 annual franchise tax to the Franchise Tax Board.

    Cost:
    $70 state filing fee (online)
    Time:
    1-15 days
    • California business filing https://www.sos.ca.gov/business-programs/business-entities
    • Fee source https://www.sos.ca.gov/business-programs/cannabizfile/cannabis-forms-and-fees/limited-liability-companies-llc-california
    • SBA: Register your business https://www.sba.gov/business-guide/launch-your-business/register-your-business
  3. Even single-owner companies benefit from a written agreement: banks may ask for it and it supports your liability protection.

    Cost:
    $0 with a template; a lawyer typically costs more
    Time:
    1-7 days

Get a federal tax ID (EIN)

  1. A single-owner business without employees can use the owner's SSN, but a free EIN keeps your SSN off invoices and W-9s and most banks ask for one. Apply directly with the IRS; never pay a website for an EIN.

    Cost:
    $0 (free from the IRS)
    Time:
    Same day
    • IRS: Get an EIN (free) https://www.irs.gov/businesses/small-businesses-self-employed/get-an-employer-identification-number
    • IRS: Apply for an EIN online https://www.irs.gov/businesses/small-businesses-self-employed/apply-for-an-employer-identification-number-ein-online

Register for state taxes

  1. Selling taxable goods usually means collecting sales tax and filing returns. Register before your first sale. Online sellers may also owe tax in other states once they pass those states' economic nexus thresholds. A few states have no statewide sales tax; the tax agency page tells you what applies.

    Cost:
    Often free; some states charge a fee or require a deposit
    Time:
    1-14 days

Licenses and permits

  1. Most cities and counties require a general business license or tax registration, even for online and home-based businesses. Call or search your city and county clerk's site.

    Cost:
    Typical range $50-$500
    Time:
    3-21 days
  2. Regulated activities (food, alcohol, childcare, construction, health, finance, firearms, transport, and many trades) need a state or federal license before you operate. Look up your activity on the state business portal.

    Cost:
    $0 to check; license fees vary by industry
    Time:
    1-14 days

Banking and bookkeeping

  1. Keeping business money separate makes taxes easier and helps protect your liability shield. Bring your EIN, formation documents, and ID.

    Cost:
    Often $0-$30 a month
    Time:
    1-7 days
  2. Record every sale and expense from day one and keep receipts. A spreadsheet works at first; accounting software saves time at tax time.

    Cost:
    $0-$50 a month
    Time:
    1-3 days
    • IRS: Recordkeeping https://www.irs.gov/businesses/small-businesses-self-employed/recordkeeping
  3. No one withholds tax from business profit. If you expect to owe $1,000 or more for the year, the IRS generally expects quarterly estimated payments. Set aside a share of every payment.

    Cost:
    $0 to set up
    Time:
    Same day

Insurance

  1. Covers customer injuries and property damage claims. Landlords, clients, and event organizers often require it. Many insurers bundle it with property coverage as a business owner's policy (BOP).

    Cost:
    Typical range $300-$1,500 a year
    Time:
    1-7 days
  2. Covers claims that a product you made or sold caused injury or damage. Marketplaces and wholesale buyers may require it. It's often part of a general liability policy, so ask.

    Cost:
    Often bundled with general liability; varies by product
    Time:
    1-7 days

Launch and stay compliant

  1. Most states require LLCs to file a recurring report to stay in good standing; missing it can mean late fees or administrative dissolution. California LLCs file a biennial report with a $20 fee (Statement of Information, due within 90 days of forming and every two years after).

    Cost:
    $20 every two years
    Time:
    Same day
    • California business filing https://www.sos.ca.gov/business-programs/business-entities
    • Report fee source https://www.sos.ca.gov/business-programs/cannabizfile/cannabis-forms-and-fees/limited-liability-companies-llc-california
  2. Add license renewals, sales tax filing dates, estimated tax deadlines, insurance renewals, and payroll filings to one calendar. Then launch and track your first customers.

    Cost:
    $0
    Time:
    1-3 days

Note: Beneficial ownership (BOI) reporting: FinCEN exempts companies created in the United States and U.S. persons (interim final rule, March 2025, made final in August 2026). Only entities formed under foreign law and registered to do business in a U.S. state must report. There is no fee to file directly with FinCEN. FinCEN: Beneficial ownership information https://www.fincen.gov/boi

Disclaimer: General information, not legal or tax advice. Requirements and fees change; confirm on the official state pages linked above. Data verified on October 23, 2026.