Free pricing tool
A Van Westendorp price sensitivity calculator turns answers to four survey questions (too cheap, bargain, expensive, too expensive) into an acceptable price range, an optimal price point, and an indifference price. Enter or paste your responses to get the price sensitivity meter chart and plain-language guidance on what to charge.
One row per respondent. Each price must be higher than the one before it.
3 responses
Your results
Method explained
At every price a respondent named, the calculator measures the share of people who call it too cheap, not a bargain, not expensive, or too expensive. Curves are joined with straight lines between observed prices, and each price point is where two curves cross:
When two curves run together over a band of prices, the calculator reports the band and its midpoint instead of inventing a single exact price.
Survey target customers with the four Van Westendorp questions: too cheap, bargain, expensive, and too expensive.
Add one row per respondent, or paste survey rows. Each row must rise from too cheap to too expensive.
The calculator builds cumulative curves at every price respondents named and finds where they cross.
Read the acceptable range, optimal price, and indifference price, then test a launch price inside that range.
Common questions
It is a survey method from 1976 that asks customers four price questions and plots the cumulative answers. Where the curves cross shows an acceptable price range and the prices that meet the least resistance.
The optimal price point is where the too cheap and too expensive curves cross. The indifference price point is where the not a bargain and not expensive curves cross, which is where equal shares call the price cheap and expensive.
Aim for at least 30 responses per customer segment. With fewer, the curves move in big steps, so this calculator labels the results as directional or very low confidence and shows tied price bands instead of false precision.
It runs from the point of marginal cheapness to the point of marginal expensiveness. Below it, too many buyers doubt quality. Above it, too many find the price too expensive.
No. Every calculation runs in your browser. The responses you enter or paste are never sent to a server.
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